FREQUENTLY ASKED QUESTIONS

Home staging is an unlicensed industry, which means anyone can call themselves a “home stager.” Poppy Home Staging stands apart because of our training, education, and professional design background.

Owner Kari Moffet holds a Bachelor of Science in Interior Design from San Francisco State University and brings 17 years of experience in the interior design field—working with staging companies, showrooms at the San Francisco Design Center, and interior designers throughout the Bay Area.

This foundation in scale, proportion, color theory, and design principles informs every project we take on. The result? Thoughtful, high-quality staging that showcases each home’s best features and consistently outperforms work from untrained stagers.

Due to the nature of staging—high inventory turnover, constant product updates, and fast timelines—it doesn’t work for homeowners to participate in selecting furnishings or décor.

Staging is not the same as designing a home for living. Our design choices are guided by buyer psychology, real estate market trends, the home’s architecture and color palette, and the target buyer demographic. To ensure a cohesive, market-driven design, our trained team handles the full creative process.

1. Initial Contact Realtors or homeowners reach out via text, email, or phone to discuss their project. We provide a general price range based on the property.

2. Intake & Property Visit After completing our intake form, we schedule a site visit—typically meeting the realtor to review their insights, discuss buyer demographics, and document the space with photos and measurements.

3. Formal Estimate We send a detailed estimate within 24 hours of the walkthrough.

4. Booking Your Staging Date A 50% deposit secures your installation date. For projects requiring staging within 7 days, full payment is due upfront.

5. Final Payment & Agreement The remaining balance is due three days before installation, and homeowners sign our Staging Agreement.

6. Installation Staging is completed within a 48-hour window, and your listing is photo-ready immediately after.

7. Removal When you’re ready for removal, we ask for 5–7 days’ notice.

Every home is unique, so pricing varies depending on style, size, and scope. Generally, our vacant staging investments range from $4,000–$6,000 for a 60-day term.

Staging can be renewed in 30-day increments if needed. For maximum impact, we recommend staging the most influential areas, based on industry statistics:

• Entry

• Living Room

• Dining Room

• Kitchen

• Main Bathroom

• Primary Bedroom

Please ensure the following before installation:

• All construction, repairs, and cleaning are complete

• Electricity and plumbing are fully functioning

• The property is completely vacant

• No one is present during staging day

Staging should always be the final step before photography.

The earlier, the better. Our busiest seasons are spring, early summer, and fall, during which we recommend reaching out 3–4 weeks in advance to secure your installation date.

During slower periods, lead times may be as short as 7–10 days. While we do our best to accommodate all timelines, installation dates are not guaranteed until payment is received.

We market your listing using on trend color palettes, luxury furnishings, plush textiles, modern accessories and decor. We style to accentuate the best selling features of your home. But we don’t stop there. We use our social media reach to push your listing to our Real Estate base, driving up awareness and interest from our end.